About me

Hi!

I’m a Senior Product Designer with 6+ years building B2B and SaaS products. Turning complex workflows into intuitive, conversion-driven experiences.

I bring structure to ambiguity, ask the hard “why” questions early, and design with both the user and the business goal in mind. I’ve worked across FinTech, tax compliance, and data reconciliation platforms, shipping solutions that actually move the needle.

See resume

The image featured at the top of the about us page #1

My skills

UX Design

Turning complex user journeys into flows that feel effortless.

UX Design

Turning complex user journeys into flows that feel effortless.

UX Design

UI Design

Interfaces that balance visual clarity with function.

UI Design

Interfaces that balance visual clarity with function.

UI Design

User Research

Uncovering what drives behavior, and where it breaks down.

User Research

Uncovering what drives behavior, and where it breaks down.

User Research

Prototyping

Fast, high-fidelity prototypes, validated with real feedback.

Prototyping

Fast, high-fidelity prototypes, validated with real feedback.

Prototyping

Conversion Optimization

Finding drop-off points and turning them into completed actions.

Conversion Optimization

Finding drop-off points and turning them into completed actions.

Conversion Optimization

Design Systems

Scalable systems that keep design and dev in sync.

Design Systems

Scalable systems that keep design and dev in sync.

Design Systems

AI-Assisted Design

AI-powered ideation, from concept to testable product, faster.

AI-Assisted Design

AI-powered ideation, from concept to testable product, faster.

AI-Assisted Design

Data & Analytics

Design decisions grounded in real usage data.

Data & Analytics

Design decisions grounded in real usage data.

Data & Analytics

Design Process

Conceptualize

Research and Discovery

Define the Problem and Goals

Ideation and Solution Development

Prototyping

User Testing and Validation

Handoff + Collaboration with Development

Launch

Monitoring and Iteration

Design Process

Conceptualize

Research and Discovery

Define the Problem and Goals

Ideation and Solution Development

Prototyping

User Testing and Validation

Handoff + Collaboration with Development

Launch

Monitoring and Iteration

Design Process

Conceptualize

Research and Discovery

Define the Problem and Goals

Ideation and Solution Development

Prototyping

User Testing and Validation

Handoff + Collaboration with Development

Launch

Monitoring and Iteration

My favorite tools

Figma

Figma Make

Jira

Claude

Notion

Maze

Google Sheets

Trello

Miro

Framer

WordPress

Squarespace

Get to know me

I enjoy drawing

I'm also learning to paint with watercolors

Based in Buenos Aires

Almost 7 years since I moved here from Venezuela

Love to travel

My favorite destination so far is Madrid, Spain

Graduated as an architect

And transferred many skills when I shifted to design.

Meet Luna and Clara

It's not easy to get them both in the same photo

Big Formula 1 Fan

I even attended the Spanish GP in Carlos Sainz’s grandstand.