About me

Hi!

I'm a Senior Product Designer with 6+ years of experience building B2B and SaaS products that turn complex workflows into intuitive, conversion-driven experiences.

I specialize in end-to-end product design, from user research and information architecture to high-fidelity prototyping and design systems, with a strong focus on reducing friction and driving measurable results. I've worked across FinTech, tax compliance, and data reconciliation platforms, collaborating closely with PMs and engineers to ship solutions that actually move the needle.

I bring structure to ambiguity, ask the hard "why" questions early, and design with both the user and the business goal in mind.

I'm a Senior Product Designer with 6+ years of experience building B2B and SaaS products that turn complex workflows into intuitive, conversion-driven experiences.

I specialize in end-to-end product design, from user research and information architecture to high-fidelity prototyping and design systems, with a strong focus on reducing friction and driving measurable results. I've worked across FinTech, tax compliance, and data reconciliation platforms, collaborating closely with PMs and engineers to ship solutions that actually move the needle.

I bring structure to ambiguity, ask the hard "why" questions early, and design with both the user and the business goal in mind.

See resume

The image featured at the top of the about us page #1

My skills

UX Design

From mapping complex user journeys to designing intuitive flows, I apply research-driven UX techniques to reduce friction and create experiences that feel effortless, even when the underlying system isn't.

UI Design

Combining visual design principles with functionality, I build interfaces that are both engaging and easy to navigate, with attention to consistency, hierarchy, and detail.

User Research

Through user interviews, data analysis, and feedback loops, I uncover what drives behavior and where experiences break down, turning insights into design decisions that solve real problems.

Prototyping

From wireframes to high-fidelity interactive models, I prototype quickly and iterate based on real feedback. I use AI-powered tools like Figma Make, Bolt, and Lovable to accelerate concept validation without sacrificing design quality.

Conversion Optimization

I apply CRO principles to identify drop-off points, optimize user flows, and design experiences that drive measurable outcomes, from onboarding completion to feature adoption.

Design Systems

I build and maintain scalable design systems that ensure visual and functional consistency across products, and speed up collaboration with engineering teams.

AI-Assisted Design

Integrating AI tools into my workflow helps speed up ideation, generate UI variations, and go from concept to testable product faster. AI is part of how I work, not an afterthought.

Data & Analytics

I work with product analytics to understand user behavior, validate design decisions, and iterate based on real usage data, connecting design choices to business results.

Get to know me

I enjoy drawing

I'm also learning to paint with watercolors

Based in Buenos Aires

Almost 7 years since I moved here from Venezuela

Love to travel

My favorite destination so far is Madrid, Spain

Graduated as an architect

And transferred many skills when I shifted to design.

Meet Luna and Clara

It's not easy to get them both in the same photo

Big Formula 1 Fan

I even attended the Spanish GP in Carlos Sainz’s grandstand.